There is no heart, not yet, in the current election campaign. There is too much scripted play on personal emotions, rather than caring for, or about 'you', or the country, from one corner of the political divide. Is this more American style importing from the light blue front man, along with paraphrasing Nixon, Kennedy and Obama. Some original thinking would be a surprise.
There's much bandying about cutting out the cancerous elements of society; at times it seems that the older generation are being lumped into it. Hear also, the very rushed emotive sound bites about the care and treatment of cancer that are meant to painfully bite, for a political cause, no empathic purpose attached, cynically used for the power trip.
Then there's the emphasis on celebrity culture. Substance matters not a jot. Why not vote in the footballer, David Beckham, or his wife, Victoria who has experience of being a media wife. Britain's Got Talent; no chance, we like to denigrate ourselves.
There is no doubt about what the papers and other media are doing. There are very one-sided reports and commentary, also, there is carefully selected imagery. As usual they are playing at being king-makers. Their proprietors, who greatly influence their newspapers' output and editorial management, have no vote in this country, no locus, yet they are allowed to take power without responsibility. I hope it back-fires,big time.
There are so many contrasting sound bites to generate fear factors. The biggest fear factor is supposed to be electing a hung Parliament. Heaven help us all if our Parliamentarians have to talk nicely to one another and behave like decent and sensible grown ups ought to. That would never do, would it. What kind of example would that set to our young people and the country at large?