This may be a sensitive subject, so the leaflet told me, but I wasn't to worry, it was all quite normal. Why were these comforting words right at the back of pack? A first page flyer greeting you with those kind words might cause fright and flight, a good reason for offering supportive notes somewhere along the way, after you have started to handle the items in the pack, find they don't bite, and read the 'what we want you to do, how to do it and why' literature. 

What is this all about? There is a do-it-yourself national bowel screening programme in Scotland for certain groups of people.