A charitable interpretation would be, that I reckon the sales assistant had wrapped the small packet of fish so efficiently, s/he could not see what it was when the job was done.
The customer that came and bought the well-packaged fish, some time ago, was yours truly, me. I bought it because I saw a label stating the contents were undyed natural smoked haddock. When home, I put the packed fish as was, in a clear freezer bag and placed it in the freezer. Today, rummaging around in the freezer, I saw the label ....just the thing, we'll have Kedgeree tonight. Maybe, I'll prepare rice now, I thought, then I decided to do it later. I left the bagged contents to defrost while went out to town pay some bills.
Salivating at the thought of the flavours of the meal to come, I got the rice out, but then, first, checked to see if the fish was ready for cooking. Just as well I did. As I took one bag off, then another, and yet another, the colour of the contents did not quite gel with the description on the label--natural-- undyed--this was looking decidedly orange-ish through a white plastic food bag.
Our evening meal became flash fried sweet chili - coated slices of salmon.